Built Different

Big Ideas, Built Boldly

I’m Louisa Kiwana Olafuyi, a Ugandan-British entrepreneur, producer, and media executive building a new era of culturally grounded children's media for a global audience.

I’m the Co-founder and COO of Kunda Kids, creator of award-winning animated preschool series Kunda and Friends and Thandi's Playtime, reaching millions of families worldwide through animation, music, publishing, and digital media.

Before founding Kunda Kids, I held senior marketing and innovation roles at Unilever, Cambridge University Press, the BBC, Diageo, and WPP, bringing two decades of strategy, storytelling, and commercial leadership across four continents.

I believe culture gives children a foundation for understanding themselves, others, and the world around them.

When we combine authentic storytelling with world-class creativity, we don't just entertain. We build confidence, curiosity, and critical thinking that shape the next generation, while creating enduring brands that can span generations and borders.

Follow on:

As Featured on:

Podcast

Built Different

Season One: In Good Company
8 Episodes | Coming Soon August 2026

Built Different is an audio and video series that explores what it really takes to build something extraordinary and the personal transformation that comes with it.

Hosted by Louisa Olafuyi, award-winning entrepreneur, media executive and producer, each episode uncovers the stories behind founders, creators and leaders building businesses, brands and ideas that matter. Honest conversations about ambition, resilience, identity and the cost of creating something that lasts.

Because success isn't just what you build. It's who you become.

Explore Episodes

Watch on YouTube

Awards

July Update

It was an honour to take part in this year's Annecy International Animation Festival in France, sitting on a panel dedicated to Strategies for African IPs.

Annecy is the most important stage in global animation, and being in that room to discuss how African stories reach global audiences felt like a genuine marker of how far the conversation has come.

We talked candidly about equity in this industry. Who owns the IP? Who controls the distribution? Who benefits when a story travels?

And we explored a different way of thinking about audience ownership altogether: building communities first, letting the relationship with your audience be the foundation rather than an afterthought, and treating that connection as a genuine strategic asset rather than a marketing footnote.

Grateful to have been part of it, and energised by everyone in that room thinking just as boldly about what comes next.

Read my Substack

Join me on Instagram