Louisa Olafuyi | Entrepreneur, Producer & Children’s Media Executive

Entrepreneur & Children’s Media Producer

I’m Louisa Kiwana Olafuyi, a Ugandan-British entrepreneur, producer, and media executive building a new era of culturally grounded children's media.

I’m the Co-founder and COO of Kunda Kids, and co-creator of the award-winning preschool shows Kunda and Friends and Thandi’s Playtime, reaching millions of families worldwide through animation, music, publishing and digital media.

Before founding Kunda Kids, I held senior marketing, product, and innovation roles at Unilever, Cambridge University Press, the BBC, Diageo, and WPP, bringing two decades of experience across strategy, storytelling, audience development, and commercial growth across four continents.

Today, my work sits at the intersection of children’s media, culture, IP and business.

I believe culture gives children a foundation for understanding themselves, each other and the world around them. When authentic storytelling meets world-class creativity, we don’t just entertain. We build confidence, curiosity and critical thinking, while creating stories and characters capable of travelling across borders.

Because culture, done well, isn’t niche appeal. It’s a commercial advantage.

Awards

September Update

September starts with real momentum after an incredible few weeks in London.

We brought together investors, distributors, partners, media and friends of Kunda Kids for our latest Stakeholders’ Evening. It was a brilliant night of conversation, interrogation and connection with people genuinely pushing the industry forward. I’ve shared more about the evening on LinkedIn.

I’m also still buzzing from testing a new experiential strategy for Kunda and Friends. Bringing our IP into physical spaces is giving us a new way to understand our audience, deepen our relationship with families, and explore how entertainment brands can live far beyond the screen.

Next stop: Washington, DC, later this month, as we continue testing, learning and building.

Follow on LinkedIn

Recent Appearances

A woman with braided hair and red glasses speaking into a microphone at a panel discussion during a film festival, with a white background and water bottles in front of her.

A woman standing and speaking into a microphone at a panel discussion event, with several seated speakers behind her on stage. A large screen behind them displays the event title, "MOONSHOT by techcabal," and associated logos and graphics. The stage features a vibrant, patterned background.

Woman with braided hair and headphones speaking into a microphone during a radio broadcast or podcast recording.

Gallery

Dublin: Scaling to Europe Founders Programme

Winner! Female Founders Growth Programme

Ashanti & Nelly's Kunda and Friends Party

Kunda and Friends Event, London O2 Arena

Speaking at the American Chamber of Commerce, Uganda