Louisa Olafuyi | Entrepreneur, Producer & Children’s Media Executive

Entrepreneur & Children’s Media Producer

I’m Louisa Kiwana Olafuyi, a Ugandan-British entrepreneur, producer, and media executive building a new era of culturally grounded children's media.

I’m the Co-founder and COO of Kunda Kids, and co-creator of the award-winning preschool shows Kunda and Friends and Thandi’s Playtime, reaching millions of families worldwide through animation, music, publishing and digital media.

Before founding Kunda Kids, I held senior marketing, product, and innovation roles at Unilever, Cambridge University Press, the BBC, Diageo, and WPP, bringing two decades of experience across strategy, storytelling, audience development, and commercial growth across four continents.

Today, my work sits at the intersection of children’s media, culture, IP and business.

I believe culture gives children a foundation for understanding themselves, each other and the world around them. When authentic storytelling meets world-class creativity, we don’t just entertain. We build confidence, curiosity and critical thinking, while creating stories and characters capable of travelling across borders.

Because culture, done well, isn’t niche appeal. It’s a commercial advantage.

Awards

November Notes: What deserves your next move?

Building a creative business means having more ideas than time to pursue them. One of the biggest lessons I’m learning is that progress depends on deciding what deserves our attention and what can wait.

At Kunda Kids, I spend a lot of time thinking about the relationship between our stories, the families who love them and the business we’re building around them. A strong idea is a starting point. Understanding who it’s for, testing what connects and finding a practical route to market is where the work gets interesting.

As we look towards 2027, here are three questions worth asking about your own next move:

Who is this for, and what have they shown you they want?
What could you test before committing more time or money?

These are the kinds of questions I enjoy working through with founders and teams, particularly across children’s media, publishing and creative businesses.

If you’re shaping an idea or deciding what comes next, explore the ways we can work together.

Find the right advisory session

Recent Appearances

A woman with braided hair and red glasses speaking into a microphone at a panel discussion during a film festival, with a white background and water bottles in front of her.

A woman standing and speaking into a microphone at a panel discussion event, with several seated speakers behind her on stage. A large screen behind them displays the event title, "MOONSHOT by techcabal," and associated logos and graphics. The stage features a vibrant, patterned background.

Woman with braided hair and headphones speaking into a microphone during a radio broadcast or podcast recording.

Gallery

Dublin: Scaling to Europe Founders Programme

Winner! Female Founders Growth Programme

Ashanti & Nelly's Kunda and Friends Party

Kunda and Friends Event, London O2 Arena

Speaking at the American Chamber of Commerce, Uganda